La idea del “non-consumption” en higher education

Extraído del artículo “Disruptive Genius” de Harvard Magazine July-August 2014

“Essentially, competitors fight each other when they make similar products and target the same customers. But in the case of disruptive innovation, the established competition typically leaves a virgin marketplace wide open to the newcomer. The disruptor is thus competing not against other suppliers, but against “non-consumption.” It is creating new consumers. “The innovation transforms something that used to be so costly, only the very rich had access to it,” he explains (Clayton Christensen). “These innovations make it so affordable and simple that normal people can do what only the rich and very skilled could do before.”

¿Nos resulta familiar el concepto de non-consumption en business education o en higher education? ¿Podrían ser las MOOCs un ejemplo de innovación disruptiva que se dirige a nuevos consumidores?

Advertisements

2 thoughts on “La idea del “non-consumption” en higher education

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s